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Yet participants’ performance was not improved even when they were given specific instructions to do so.

That is, direct and explicit instructions to think outside the box did not help.

Overnight, it seemed that creativity gurus everywhere were teaching managers how to think outside the box.

Management consultants in the 1970s and 1980s even used this puzzle when making sales pitches to prospective clients.

What the latest experiment proves is not that creativity lacks any association to thinking outside-the-box, but that such is not conditioned by acquired knowledge, i.e., environmental concerns.

For example, there have been some theories such as those of Schopenhauer (see his remarks about Genius) and Freud (see his remarks about Sublimation) that propose creativity is something more like a capacity provided by nature rather than one acquired or learned from the environment.

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Would you like to guess the percentage of the participants in the second group who solved the puzzle correctly?Even though they weren’t instructed to restrain themselves from considering such a solution, they were unable to “see” the white space beyond the square’s boundaries.Only 20 percent managed to break out of the illusory confinement and continue their lines in the white space surrounding the dots.The first group was given the same instructions as the participants in Guilford’s experiment.The second group was told that the solution required the lines to be drawn outside the imaginary box bordering the dot array.

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