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Better Living was a Du Pont employee magazine created and published by the company's public relations department.
The magazine, which began publication in 1946, featured the company's popular advertising slogan "Better Things for Better Living... This digital collection includes issues of Business Screen Magazine, a publication for industrial filmmakers, from 1938 to 1973.
The items in this digital collection represent a portion of the Hagley Library's holdings documenting liquor manufacturers' and distributors' activities and outreach to these consumers, as well as the attitudes, trends, and material objects that made up American cocktail culture during this era.
Additionally, interviews were conducted that cover packaging (canning), distribution, retail sales, and the politics around regulating the alcohol business. Learn more in our digital exhibit Beer & Brewing History at Hagley Museum & Library22 items.
The project was developed by Gregory Hargreaves, Hagley's former Oral Historian. Incorporated in Reading, Pennsylvania, in 1906, Berkshire Knitting Mills began as an experimental hosiery factory and later became the largest full-fashioned knitting mill in the world.
Through Chemistry." In keeping with this branding, its issues featured photojournalistic essays celebrating Du Pont products' contribution to improving American standards of living, features depicting Du Pont employees at work and at leisure, updates on Du Pont activities at home and abroad, and articles extolling free market values and the role of citizen consumers in postwar America. Hagley would like to thank Rick Prelinger for his generosity in making this resource available to us.
Image: "Arlington worker Horace Franklin poses proudly amid a miscellany of useful goods made of plastics", from "Plastics Worker: His Job Traces the Basic Pattern of Du Pont Research, Production," Better Living, vol. Image: Main studio from the control room at Motorola's Semiconductor Products Division in Phoenix, Arizona, from "The Case for Kines" by Ralph Costlow in the September 1969 issue of Business Screen.275 items.